Hear from East Fork Pottery co-founder, Connie Matisse about what it takes to build a values-driven business.
Having clear values as a business in the marketplace is a challenge in navigating good intentions. In everything you do, make sure you are ready, informed, and honest with yourself and others. Building a values-driven business isn't a marketing ploy; it should be an honest journey.
You will make mistakes on this journey and you will learn; but hopefully you have spent time deciding what your values as a business are, so that you can stand back up from your mistakes and grow.